Entrepreneurship Minus 101 - Why Most Businesses Fail Before Year One (Entrepreneurship Mastery Series Book 2)

Most businesses don’t fail in year five. They fail in year one.The dream of “being your own boss” is powerful. But for many well‑meaning entrepreneurs, that dream becomes a nightmare — lost savings, broken families, and a lingering sense of personal failure.In Entrepreneurship Minus 101 – Why Most Businesses Fail Before Year One, South African entrepreneur and business mentor Trevor K. Whittaker pulls back the curtain on the real reasons new businesses collapse so quickly – and how you can avoid becoming another statistic.Drawing on decades of experience in sales, leadership and business development, Trevor shares real‑world stories of professionals, couples and families who walked into business unprepared and paid a painful price. Their stories are raw, honest and deeply human – and they exist to protect you.This is not a book about business plans, fancy models or corporate theory. Entrepreneurship Minus 101 goes deeper, dealing with the inner foundations every entrepreneur must get right before risking their savings and their family’s stability.Inside you’ll discover:• Why passion alone is never enough to build a sustainable business• How optimism, attitude and self‑image can either fuel your success or guarantee failure• The critical role of personal values and integrity in long‑term business survival• Why goal‑setting, driving force and “perpetuating passion” matter more than you think• The hidden dangers of debt, poor cash‑flow thinking and chasing prestige• A practical self‑assessment to answer the question: “Am I really ready for business?”Whether you’re dreaming about starting a business, planning your exit from corporate life, or recovering from a previous failure, this book will challenge your assumptions and give you a sober, compassionate roadmap for deciding your next move.Before you sign the lease, remortgage the house or resign from your job…Read this book. Protect your family. And make sure you truly qualify for the road ahead. Read more