Branded Not Blanded 2nd Edition: KickCharge Your Home Service Brand

The Ultimate Playbook for a Killer Home Service Brand — Now Bolder, Sharper and Brandier Than Ever.If your home service company is blending in, you’re losing business. The 2nd edition of "Branded Not 'Blanded'” gives you the proven blueprint to build a disruptive brand that wins customers’ trust, attracts top talent and delivers measurable ROI. From naming and taglines to disruptive truck wraps that turn heads, this full-color book shows you how better branding leads to better leads, stronger loyalty and lower marketing costs. Packed with real-world case studies and actionable strategies, you’ll see how companies just like yours have transformed both their bottom lines and their internal cultures. Learn how your KPIs are being impacted by branding, and how to improve them with actionable steps.What’s New in the 2nd Edition?Undeniable Data – The impact of disruptive branding isn’t theory—it’s proven.All-New Chapter on Brand Story – Why it matters and how to craft one that sticks.More Case Studies – Real stories of how powerful branding transforms businesses and lives.With over 30 years of experience and more than 3,000 brands built, author Dan Antonelli—Creative Director and President of KickCharge Creative—shares his winning formula for helping contractors dominate their markets. This isn’t fluff; it’s a practical, battle-tested guide to building a brand that connects instantly with consumers. When it comes to branding, home service companies have two choices: build a disruptive brand and spend less on marketing or overspend on marketing to overcome a poor brand. Most choose the latter. This book shows you how to choose smarter—and dominate market share by creating a brand people remember when they need service, not just when they search online. Whether you’re just starting out or are ready to level up your company’s presence, "Branded Not 'Blanded'” (2nd Edition) is your ultimate playbook for standing out, selling more and building the home service brand your market and competitors can’t ignore.The entire book is beautifully designed and printed in full-color—with hundreds of examples of home service brands throughout. Read more